Crush the Rush!

An all-new barista competition from La Marzocco


Houston Event:  Tuesday, July 17th, 7pm - 10pm.


Calling for Volunteers and Sponsors! Sign up available NOW.


Introducing Crush the Rush! An all-new, team-based barista competition from La Marzocco that is all about fun, speed, efficiency, and community.


Eight teams (with three baristas per team) will compete in a head-to-head style tournament, racing to deliver 8 perfectly-made drinks to the judges’ table faster than their opponent. The fastest team from each heat will move on to the next round. Each round, a new surprise will await the competitors to increase the difficulty. At the end of the night, one team will be awarded the *incredibly* legendary Crush the Rush trophy + $300.


About Crush the Rush

Crush the Rush focuses on bar flow efficiency, technology, and fun! Teams will need to optimize their workflow, roles, and responsibilities in order to improve their speed. Each team will be competing on a La Marzocco Strada AV with Scales that will need to be programmed in order to maximize efficiency and accuracy.


1.  Sign up for Volunteering for the event:

We’re looking for Volunteers to help at the Houston event! Be a sensory judge, technical judge, help set up & tear down, porter, etc. If you’re interested in helping out, we’d love your help.


Volunteer Roles:


Visual Judge

Tech Judge/station manager (*Must be familiar with LM AV interface)


Raffle ticket seller




Volunteer sign up:


2. Sign up to compete!


Watch the Official Rules Video:


Register your Team for Crush-the-Rush!

Form a team of 3 baristas

7 Head-to-Head Battles

$300 Grand Prize

Think you have what it takes to Crush the Rush? There's only one thing left to do: register your team!

Here's what you'll need:

  • A team of 3
  • A team name
  • $30

Teams must name all baristas and the company they work for. Registration is $30. After 8 teams have signed up there will be a wait-list for alternates that will be chosen at random if one of the 8 teams can’t make it.

*Only 1 team per company may register.


Sign up now starts 10th July, at 7pm on Evenbrite:

Or, copy and paste the link below:


3. Sign up to become a sponsor for the event!

Beans, Milk, Food, Drinks, and of course, Swag!

Download details about Sponsorship

Signup for Sponsorship: